Increased digitization and an expanding share of urban millennials are the two mega factors in driving demand for online stores. With people spending more time indoors because of the COVID-19 pandemic, there has been an increase in demand for various home improvement items. Are you planning to enter the ranks of those who are engaged in this thriving business? Then, you definitely need inspiration and some practical advice — a Shopify web design agency can help you with this.
In this article, we will focus on the salient features that enable the online decor and furniture store to stay ahead of the competition. Let’s first see what’s the future of this niche in the market?
Is The Road Ahead Promising Enough?
The question that any retailer would ask themselves before jump-starting an e-commerce store is: What are the opportunities for the future and how useful would it be to open an online store?
The demand for both home decor and furniture will never decline as everyone requires some kind of furniture or decor for their homes and offices. With work from home being the new normal, people are investing more than ever in their workstation set up at home. Buyers will come from almost every category and sector. Chair, table, bed, office furniture — it’s an endless list. Furniture and home decor items will be required with the ever-increasing real estate, and we all can easily conclude that with the growing population. Manufacturers and retailers agree that e-commerce provides more opportunities than traditional retail stores.
Now, if you want to succeed not only in your local market but also in the global market and extend your scope, an online store is the way to go. You can either set up an online store on your own or can hire a Shopify web development agency, which will do all the chores for you.
Shopify For Best Online Stores?
Shopify is a trustworthy eCommerce platform that is ideal for building the best online stores. It has over 1 million active users worldwide and powers over 600,000 online stores. People typically prefer Shopify because of its ease of use and abundance of high-quality resources for designing, maintaining, and promoting shops.
The platform allows you to sell an infinite number of items on the website. The method of billing and collecting money is simple and painless, thanks to the helpful online invoice generator. For the convenience of consumers, Shopify offers a wide range of payment gateways. The best part is that you can handle orders, delivery, and payments all from one location. The platform includes an abandoned cart recovery feature that helps you avoid losing potential customers.
Shopify powers you with fully customizable, crisp and clean themes. So that you can make any necessary adjustments to fit the needs of your online store.
Three Building Blocks for an Online Store?
So, you've opened online furniture or home decor shop. You certainly hope that it will offer you a steady stream of new clients and profits. However, just going online isn't enough to make your dreams a reality. The quality of your eCommerce site is also essential if you want to be successful. That's why it's important to consider what sets the best online store apart from the thousands of others.
An online store's homepage is like a shop window. That gives the eCommerce website its first impression. As a result, it is the most significant factor in deciding whether or not the prospective customers will remain on the platform.
As per studies, the first impression of an individual can be formed in less than 1/10th of a second. This period is 50 milliseconds for websites, which means you just have a fraction of seconds to catch attention and arouse curiosity.
Best shopping sites have tidy and uncluttered homepages that appear professional and welcoming. They focus on high-quality photographs and videos to draw consumers. At the same time, they're insightful. They normally make new collections, recent campaigns, or best-selling products a part of the hero's portrait. All these evoke enthusiasm and inspire visitors to make a purchase.
The next thing which makes you shine online is user-friendly navigation. Customers can't ask a helpful shop assistant where to find the desired items when they visit an online store. They have to "roll around" on their own. If a potential buyer cannot figure out how to use an eCommerce platform, they would go to a competitor's site.
A good online store owner cares the most about intuitive navigation to enhance discoverability. You should devote a great deal of attention to arranging items according to categories and costs. Also, avoid the use of unfamiliar terms while labelling as well as creating symbols that make consumers think. Besides, leading websites also have an advanced internal search option, which is essential for a satisfying online shopping experience.
Another attribute that distinguishes the best websites is the ease with which one can make a purchase. The concern is that if checkout takes too long, potential customers will leave their shopping carts. 23% of people abandon their shopping carts because the checkout phase is too long or complicated. Moreover, 31% abandon their shopping carts because the platform needs them to build an account.
Never overburden your customers with enormous forms containing unnecessary details. Just ask for the information needed to complete the transaction. Many successful online stores allow customers to check-in as guests. As a result, the checkout process on such websites is seamless and does not result in shopping cart abandonment.
On an ending note…
With a small initial investment and proper maintenance, your online store will gain more global visibility and expand. However, it all depends on the quality of items, the services you offer afterwards, the speed at which the goods are delivered, and how simple the purchasing process can be made. If you’re finding it troublesome, you can always take help from a Shopify eCommerce development company. Get in touch with us- here!
We not only concentrate on the aesthetics of your website but also on its functionality. Our accredited developers create Shopify-powered websites that are both user-friendly and up-to-date with industry trends.