Debunking Common App Store Optimization Myths

Anshul Bansal |

30th April 2021

The mobile app industry is flourishing with increasing numbers, and almost every business today is channelizing this technology to garner maximum revenue. However, the boom in the mobile app industry has also brought fierce competition. As of September 2020, the Google Play Store was home to 3.14 million, and the Apple App Store comprised around 2.09 million apps. It’s no wonder that, with so many apps available, the competition to get noticed is hotter than ever.

From grocery shopping to documentation and payments, these apps have come to play a huge role in the way we live our lives today. And not to mention how crucial a role they’ve played during the covid-19 pandemic allowing us to keep in touch with distant friends, family, and colleagues.

In simple terms, competing with more than 3 million apps on play store is not a cakewalk. That’s why you need, best App Store Optimization (ASO) services to increase visibility. In this article, we have addressed a few common ASO myths with the right approach to respond to it.


Changing your title frequently to get high-ranking searches

Let us clarify the fact that the app’s title or name is the most important aspect you need to take care of. Moreover, it's the most effective spot to put your keywords for the store algorithm to scan it. Some experts seem to believe that continuous stuffing of your title with trending keywords, will increase reach. Instead of reaping benefits, you will reap damages from this tactic.

Name is the identity mark, be it for you or for your app. By frequently changing your app title, you will be confusing your users who already knew your app. So, it is highly advisable to pick a suitable title once with the best keyword and stick with it without making changes.

Takeaway Tips:

  • Go with shorter titles (25 characters max)- Focus on making an app title that is readable to the users at one glance. Try not to exceed 25 characters as beyond this limit readers will not be able to see the entire name.?
  • Make it catchy and unique- Inculcate creativity and great thought while making titles. It should be something that is easy to remember yet hard to forget. Do you think if Whatsapp was just named as a ‘messaging app’, it would? have been able to stand out ?
  • Use keywords, don’t stuff them- Just like SEO, keyword stuffing is considered bad practice in app store optimization(ASO) as well. It creates an unpleasant user experience and can result in an app suspension.

Keywords doesn’t matter when it comes to mobile apps

Keywords are extremely important for mobile user acquisition and app growth. People generally tend to carry out either a direct keyword search or a categorical keyword search when looking for a new app to download. App titles that contain keywords have ranking as high as 10.3% than those without it.

Take for example Picsart, a photo editing app. A direct keyword search would be someone typing in “Picsart” into the app store. They are already aware which app they want to download. A categorical keyword search would be a query like “photo/image editing ”.

Your app store listing isn't? fully optimized if it doesn't embrace any targeted keywords. For your App Store optimisation efforts to be effective you would like to make sure you’re selecting the correct keywords for your app. Check if you’re using appropriate keywords for your app or not - with our app store optimization agency.?


Takeaway Tips:

  • Sprinkle keywords with logic. Use keywords that describe your app’s functionality or are relevant to your app.
  • Initially, target keywords with low competition and avoid keywords stuffing.

Localization is Just About Translating Keywords

Many people misunderstand localization of apps with just translating current keywords and other metadata through Google translate. Well, this will not be effective in the long run. Truly localizing your app and app store listing is certainly worth the time and energy. Many individuals tend to search in their native language in app stores and are much more likely to download apps. They will be also attracted to language that matches their colloquialisms, which means their native phrases and slang.

A very good and live example would be Uber. It has become a worldwide company, in ride-sharing operations in several countries. They were able to penetrate the market and reach their users. Because they mirror the language variations of their users in their app screenshots. English-speaking regions can see the screenshots with English text whereas German-speaking regions get German texts.?

Takeaway Tips :

In order to own a well-localized app store listing, you would like to probe cultural references and make sure that you're aligned with the varied preferences of your target audiences.


App Store Optimization is a One-Time Thing

App Store optimization is not something that you get done with, at once and for all. It’s a nonstop method that must be perpetually updated as your app grows. We recommend updating your keywords in your app store listing a minimum of once a month. Of course, you must never modify your name unless you’re going through a rebrand. But, if your app contains different general keywords, you must be swapping out the ones which are not working well.

Takeaway Tips :

Keep an in-depth knowledge and sharp eye on evolving app screenshot trends. Earlier people used to like mockups that enclosed sensible graphics of mobile phones. Nowadays, the trend is moving a lot towards abstract styles with pops of colour.


On a final note….

In a nutshell, you need to apply the strategies that have been tailored to your app store and not fall for the general myths in the market. Any smart app growth strategy( without any question) is going to contain app store optimization as a major method. These are just a few of the common myths encompassing app marketing and app store optimization. To learn more about how you can grow your app - connect to our app store optimization company.